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Brennan Sales Institute

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Industry surveys of managers conclude that salespeople don't know how to close or feel that they have not earned the right. This session will provides salespeople with a road map on how to close, understand where the customer is on the buying continuum, and gain realistic commitment to close against competition.

Presenting participants with an assertive approach to the marketplace, our skills give them the confidence and closing skills necessary to move the relationship forward and manage obstacles to forge business alliances at all levels of the sales environment to increase market share.

Highly interactive, the exercises and activities presented in “Advanced Closing Techniques” give participants and their managers the step-by-step guidance they need to execute, coach and counsel the concepts to imbed them into the culture and fiber of their day-to-day activities. The techniques presented in this session are easy to learn, use and understand; in addition they provide a method of measurement to enable the sales professionals to track their progress.

Our tested methods provide a benchmark of best practices, methods of measurement to qualify the customer's true interest level and the skills required to give salespeople the confidence and right to close on every contact.

At the end of this program, participants will be able to:

  • Create a call continuum that identifies the key steps to take a non-user to advocate
  • Avoid false acceptances and road blocks that could be harmful
  • Accurately recognize the difference between buying signals and put-offs
  • Gain commitment to action
  • Gain the proper perspective and prerequisites for closing
  • Know where they are and what they have to accomplish to advance the relationship
  • Apply advanced closing triggers
  • Create a pre and post-call sales plan for closing
  • Identify areas for commitment
 

The Brennan Sales Institute has specialized for over 50 years in helping sales and business professionals from Fortune 500 to mid sized firms establish and enhance relationships that result in increased sales and customer satisfaction. The concepts presented in this program are based on the best selling paperback, Sales Questions that Close the Sale, authored by the program presenter Charles Brennan.
 

Field proven to increase a sales professional's ability to close, the advanced techniques presented in this half-day session will enable participants to convert a non-user of their product or service to an advocate. By attending this session, participants will know where they are and where they have to go with the customer to gain realistic commitments and avoid false acceptances.

 
  • Participants understand through this interactive game the need to assess the current commitment level of their customers.
Key Occurrences
  • Identify areas that are in need to gain commitment and acceptance to indicate the customer's willingness to move forward
Strategic Planning
  • Participants will be introduced to classic business-to-business sales cycle planning activities.
  • The business sales cycle will be compared to relationship development cycles with their customer to help them determine the appropriate steps to close and increase sales numbers.
Reciprocal Considerations
  • Sets up a 70% closing ratio using a dual close
Reciprocity
  • Shows how to influence a person through the use of reciprocation and attention
Futuring
  • Puts the participant in a position of strength and leverage to avoid customer put-offs.
Skill Practice
  • Group Activity
  • Debrief
Wrap-up
  • Review main points of the session
  • Answer questions

Charles Brennan has shared the platform with many notable speakers ranging from Secretary of State Colin Powell, Christopher Reeves, Elizabeth Dole and countless other highly motivational speakers. Charlie has developed the talents of over a million professionals to help sharpen their sales and communication skills to increase future opportunities through his advanced selling programs. As founder of the Brennan Sales Institute, he has researched communication skills and dialogue exchange between experts and customers, which resulted in his best selling paperback and award winning books and programs. He holds a masters degree in training and development and is a veteran of over 1500 presentations. His 20 plus years in training and sales has enabled him to be called one of the best sales trainers in the country.

Now is the time to make the decision that will make you more money and generate more success. Complete and send the application now.

If you can’t attend this seminar, but want the benefits of the program now, order the CD version of this session by calling us now at 610-449-6110 or by completing the order form on this brochure. This CD contains all of the information you need to Ask the Right Questions and maximize your sales potential.

Brennan Sales Institute is a provider of advanced sales and management training programs. Providing comprehensive selling skills programs and seminars, BSI can help you in the development of your sales force and managers. For available programs, course descriptions, and to view our video, log on to www.brennantraining.com.

*Based on the best selling book Sales Questions that Close the Sale

Presented by Brennan Sales Institute (BSI), a leading provider of advanced sales and management programs. Join over a million sales and business professionals that have increased their performance by an average of 20%. Learn how to ask the right question at the right time and then know what to do with the answers to build relationships and close the sale.

Register now 610-449-6110 or bsi@brennantraining.com

  • Eastman Kodak
  • Polaroid
  • Minolta
  • PriceWaterhouseCoopers
  • Dupont
  • GlaxoSmithKline
  • Wyeth
  • Prudential
  • Hartford
  • MetLife
  • Chase Manhattan Bank
  • Blue Cross Blue Shield
  • Nationwide
  • Sodexho
  • Abbott Labs
  • Salespeople
  • Sales Managers
  • Business Professionals
About Charlie Brennan | View Client List
2510 Township Line Road | Upper Darby, PA 19083 | P - 610.449.6110 | F - 610.449.3910 | bsi@brennantraining.com