If you are not hearing the "right answers", you're probably asking the wrong questions! It sounds simple enough, but most professionals fail to ask thought-provoking questions-questions that could yield powerful information and unlock opportunities.

Successful communication involves dialogue. The Right Question seminar will teach you more effective communication skills. The advanced questioning skills presented in this program teach the difference between recital and dialogue questions. Ninety percent of all questions get the customer to recite what they already know. Introducing advanced questioning skills called Dialogue and Multi-layered, participants learn how to ask the right question, at the right time, to be more successful at uncovering needs, raise the level of discussion, gather key information, and to carry a conversation in order to expand the discussion and build better business relationships.

This powerful seminar will demonstrate proven techniques such as dialogue questions to:

• Understand your prospect's challenges and issues   
• Conduct thorough needs analysis
• Know your customer's real needs
• Pace and control the sales call
• Deepen and cement relationships
• Successfully bridge to new opportunities
• Stand out from the competition
  

The Brennan Sales Institute has specialized for over 50 years in helping sales and business professionals from Fortune 500 to mid sized firms establish and enhance relationships that result in increased sales and customer satisfaction. The concepts presented in this program are based on the best selling paperback, Sales Questions that Close the Sale, authored by the program presenter Charles Brennan.

Based on extensive research, training and in-field application, the concepts presented in this program have assisted in the success of over 1 million professionals. Introducing innovative and unique sales and communication skills the concepts presented during this session will challenge even the most experienced professional, as well as provide a map for those just entering the world of sales and customer relationships.

The Right Question will tell you how to build stronger, longer lasting relationships that result in more sales. You'll learn the proven techniques that put you in the driver's seat from the beginning to the end of every conversation and every relationship.

     Highly interactive, the exercises and activities presented in this course give participants the step-by-step guidance they need to properly apply the concepts to their day-to-day real world situations. Easy to learn, use and understand, sales professionals are able to apply the concepts immediately to obtain the results they want.

Charles Brennan has shared the platform with many notable speakers ranging from Secretary of State Colin Powell, Christopher Reeves, Elizabeth Dole and countless other highly motivational speakers. Charlie has developed the talents of over a million professionals to help sharpen their sales and communication skills to increase future opportunities through his advanced selling programs. As founder of the Brennan Sales Institute, he has researched communication skills and dialogue exchange between experts and customers’, which resulted in his best selling paperback and award winning books and programs. He holds a masters degree in training and development and is a veteran of over 1500 presentations. His 20 plus years in training and sales has enabled him to be called one of the best sales trainers in the country.

Now is the time to make the decision that will make you more money and generate more success. Complete and send the application now.

If you can’t attend this seminar, but want the benefits of the program now, order the CD version of this session by calling us now at 610-449-6110 or by completing the order form on this brochure. This CD contains all of the information you need to Ask the Right Questions and maximize your sales potential.

Brennan Sales Institute is a provider of advanced sales and management training programs. Providing comprehensive selling skills programs and seminar, BSI can help you in the development of your sales force and managers. For available programs, course descriptions, and to view our video, log on to www.brennantraining.com.

A half day interactive seminar that teaches how to know your customer’s
real needs and build strong relationships

5 Proven techniques
for Asking the Right Question at the Right Time to create strong relationships.

Learn how to:

• Uncover your customer’s real needs
• Improve your commonly asked questions
• Become a better listener
• Create dialogue at every level

Presented by Brennan Sales Institute (BSI), a leading provider of advanced sales and management programs. Join over a million sales and business professionals that have increased their performance by an average of 20%. Learn how to how to ask the right question at the right time and then know what to do with the answers to build relationships and close the sale.